About UsDelivery InfoPayment InfoReturnsFAQs Political Marketing within the 2019 Canadian Federal Election Palgrave Studies in Political Marketing and ManagementNew book Product DetailAuthor:Jamie GilliesISBN/EAN:9783030502805Publisher:Palgrave PivotPublication Date:2020-09-17 Binding:HRDPages:0Language: This book must contain text in engSynopsis:
1 Introduction: The 2019 Canadian Federal Election (Vincent Raynauld, Andr� Turcotte and Jamie Gillies)
2 The New (Old) Trudeau in 2019: The Challenges and Attainable for Branding Top Ministers in Executive (Jennifer Lees-Marshment)
3 Andrew Scheer and the post-Harper Conservative Birthday celebration: Materialist, Post-Materialist and Negative Branding (Kenneth Cosgrove)
4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP (James McLean)
5 The Bloc is Back!: The Resurgence of the Bloc Qu�b�cois in 2019 (Guy Lachapelle)
6 The Populist Affect: The Other people�s Birthday celebration and the Inexperienced Birthday celebration (Jamie Gillies)
7 Go Knock Doors: �New� Dimensions in Market Intelligence (David Coletto)
8 Citizens as Consumers of Durable Goods (Andr� Turcotte and Michal Moore)
9 Divide Et Impera: Wedge Politics within the 2019 Canadian Federal Election (Andr� Turcotte and Vincent Raynauld)
10 Conclusion: D�j� Vu All Over Again? (Andr� Turcotte, Jamie Gillies and Vincent Raynauld)
Our Ref:S0-9783030502805
