Political Marketing in the 2019 Canadian Federal Election (Palgrave Studies in

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over latest elections, has contributed to a spike in interest for politics within the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the selling of the NDP with the choice of the primary visible minority party leader in Canadian history, the political marketing of the Bloc Quebecois, Green Party, and Other folks’s Party and, foremost possibly, the logo maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties on this election utilized market intelligence, consumer data and vote targeting, and wedge issues right through the campaign.